Thus, the metaverse also offers luxury brands the opportunity to take advantage of digital collectibles and the rise of ‘social gaming’. In this system of play and creation, one in five players will change their avatar every day, just as a person gets up and gets dressed every morning. Regarding video games, one of the leaders remains Roblox, a free-to-play software that allows any user to create games and sell them. Epic Games, the world of the popular game Fortnite, which raised $1 billion this year, is already hosting virtual mini-concerts with 12 million viewers. The company also specializes in the design of digital twins. Its Mesh mixed reality collaboration platform, designed for Teams among other things, will begin previewing in 2022 with a set of pre-built immersive spaces for things like meetings and social gatherings.
Microsoft, for example, intends to create an “enterprise metaverse”. The race to the metaverse is therefore on and the competition is fierce. Also from a technical point of view, digital infrastructures are becoming more and more powerful, the boom in virtual reality is becoming real and the development of 5g promises unprecedented speeds. First of all, the Covid-19 epidemic and the lockdowns have greatly accelerated the digitization of our societies (zoom meetings, aperitifs or even online museum visits…) and the emergence of virtual communities as major living spaces, including interactive gaming landscapes as well as increasing adoption of mixed reality. There are several factors that explain why the metaverse is back in the spotlight. For Meta, this world promises more social contact without going anywhere, whether it’s organizing a business meeting, attending a fitness class or strolling through a pixel shop. The concept behind the metaverse is the introduction of new online environments whereby interactions between people are highly multidimensional, wherein they can immerse more interactively with digital content instead of just receiving information. The latter is a combination of multiple elements of technology, including virtual reality and augmented reality where users “engage” within a digital universe. The message is strong and demonstrates the group’s strategic shift towards the 3D universe, and particularly the metaverse.
announced the new name of its parent company: Meta.